Laser head processing will become the mainstream processing method in various industries in the future

Laser head processing will become the mainstream processing method in various industries in the future

In recent years, with the development of laser head technology, the application of laser heads in various major production and processing industries has emerged. Due to its high efficiency, high speed, compatibility, stability, non-polluting, non-contact processing, high precision and low consumption, these points are in line with the development theme of low carbon and environmental protection in today's society. Therefore, it has developed rapidly in domestic industrial applications. Coupled with the perfect combination of laser head and another epoch-making product robot, the future industry will definitely be laser head equipment! Since the 20th century, the laser head is another important invention after atomic energy, computer and semiconductor. It has been called "the fastest knife", "the most accurate ruler" and "the brightest light".

With the rapid development of laser head manufacturing technology and the late start of laser head technology in China, there is still a large gap between advanced laser head technology at home and abroad. However, science and technology do not recognize national borders. In recent years, domestic laser head technology has developed rapidly, and is gradually narrowing the industrial gap and combining with international standards. In 2018, an in-depth study of laser cutting heads in the global and Chinese markets shows that despite the rapid development of the laser head industry, high-end laser head products are still occupied by multinational companies in the United States, Japan and Germany. Like other regions, domestic companies are mainly concentrated in the low-end product market. Taking the small and medium power cutting head market as an example, China's medium and small power laser cutting head equipment industry has matured, but the high power laser head equipment is still in the early stage of development. The scale of domestic laser head equipment manufacturers is generally small, and there are not many laser head equipment manufacturers, with annual sales revenue exceeding 100 million yuan.

The laser cutting head illuminates the workpiece with a focused beam of high power density. The power density of the laser head at the focal point of the light spot can reach 106-109 W/cm2, which can generate local high temperature instantaneous evaporation above 10000 °C. Additionally, the vaporized metal is blown away by the assist gas, so the workpiece passes through a very small hole. As the CNC machine moves, many small holes connect to the target shape. Due to the high frequency of the laser cutting head, the joint of each small hole is very smooth, and the finished product is very smooth. The market size of laser cutting heads is analyzed from two competitive points of brands.

1. Brand needs

The purpose of laser cutting head brand differentiation is to convert the core advantages or personality differences of products into brands to meet the individual needs of target customers. Successful laser cutting head brands have different characteristics than their competitors. They then connect brand differences to the psychological needs of customers in a consistent manner. In this way, they can accurately deliver brand positioning information to the market and gain a favorable position in the minds of potential customers. Its purpose is to create and cultivate some features for its laser cutting head products, with distinct personality and unique market image, to distinguish it from competitors and effectively determine the product's position in the eyes of customers. With the trend of more and more homogenization of laser cutting head enterprises and products, more and more similar products are becoming more and more competitive. To break through, enterprises must choose their own brand positioning strategy according to actual needs, and find a suitable market positioning for their own enterprises and products.

2. Quality Assurance

The reason why the laser cutting head brand is highly welcomed and praised by customers is that it must require high-quality products and perfect services. This is the foundation of the brand. Without good quality and perfect service guarantee, no good brand will be cast aside by customers. This is reflected in the enthusiasm of customers who buy laser cutting heads so that brands can keep buying and recommending them to others. Improving the quality of products and services is the premise of brand promotion, which directly affects whether the brand becomes a real brand and a well-known brand.

In 2016, China's construction machinery market demand will reach 300 billion yuan. Large and thick steel plate laser cutting heads will be widely used in China's construction machinery industry. With the rapid development of laser head manufacturing technology, the gap between China and the international laser head technology level is constantly narrowing. From the earliest high-end laser head processing equipment almost all rely on imports to the current domestic laser head equipment companies, resulting in a sharp decline in the market share of my country's foreign laser head manufacturing equipment. It is expected that the market demand for these high-performance laser cutting head systems will continue to increase over the next 10 years, and laser heads will become the mainstream processing method in many industries in the future.